I was recently tasked with acquiring a certain number sense in regards to A/B testing. After Googling around a bit, I noticed that much of the information on A/B Testing were fairly rudimentary introductions that simply skimmed the concepts of said testing. There was a myriad of products and services that offered A/B Testing, but these got straight to the results of the sample tests. What I wanted was the nitty, gritty, gory, superfluous details of the math. Understanding the Wikipedia definition is one thing, actually being able to wield the math was another. What I thought would be a simple 30 minute Wikipedia read, quickly spiraled into a furious mad dash to derive the underlying principles of what is essentially, everything I forgot in AP Statistics back in high school. 15 hours and a bottle of 2 buck chuck later, I had an elementary grasp of the glorified math behind the aptly named, A/B Testing.
A few weeks ago I read an Etsy report from their blog regarding their prospect of utilizing small scale and local US manufacturers / contract manufacturers (CM) to create their seller's items. I found this intriguing and soon began to brainstorm how this could be beneficial to the myriad of Etsy shop owners and the countless variety of merchandise they sell.
Attention to detail? Nah, attention to the whole picture.